Founded in 2015, we began with a vision to create a community where young athletes can thrive through mentorship, skill development, and personal growth.

Our journey has always emphasized integrity and character, believing that true character is defined by how you behave when no one is watching. Over the years, we have grown into a respected organization known for our commitment to excellence and the holistic development of our players. Our programs are designed to nurture the decision-makers and leaders of tomorrow, helping them excel both on and off the pitch.

Mission and Values

Our mission at Alliance FC is to provide top-quality football coaching and create an environment where young athletes can develop their skills, character, and love for the game. We believe in the power of community, the importance of a strong work ethic, and the value of integrity.

Every day, our coaches and young athletes come together, committed to working hard, honing their skills, and most importantly, supporting one another. We believe in nurturing young minds to help them flourish into valuable members of society. From enthusiastic practice sessions to brain training and adopting eco-friendly initiatives, we strive to make a positive impact.

Our Core Values:

• Integrity: Acting with honesty and honor without compromising the truth.

• Excellence: Striving for the highest standards in all we do.

• Teamwork: Collaborating and supporting one another to achieve common goals.

• Respect: Showing respect for ourselves, our teammates, our opponents, and the game.

What We Do

At Alliance Football Club, we are not just a football club; we are a second home for our young boys and girls. We provide a safe and nurturing environment where they can grow, learn, and thrive. Our club is a place where lifelong friendships are made, values are instilled, and dreams are pursued. We take pride in being a significant part of our players' lives, both on and off the pitch, supporting them in becoming well-rounded individuals.

Leadership and Coaches

Mehran Rowshan Founder and Head Coach

Mehran Rowshan is a pioneering sports and life coach in Dubai. Specializing in coaching children, teenagers, and young adults, Mehran is a highly-trained and trusted professional with 15+ years of experience working in the field of sports and youth coaching.

Jess Simnett Head of Girls Football

Jess is a UEFA A Licence Coach with international experience as an assistant coach to England’s WU15, WU16, and WU23 National Teams. Jess has eight years of experience working in the England Women’s Talent Pathway, supporting the development of national team players.