Club Values & Approach

Welcome to Alliance Football Club, Dubai!

Alliance Football Club is a pioneering grassroots sports organization dedicated to nurturing the football talents of boys and girls in Dubai. We pride ourselves on our commitment to mentorship, skill development, and personal growth, aiming to build the decision-makers and leaders of tomorrow. Our approach integrates high-level football education with values that go beyond the pitch, creating well-rounded individuals who excel both in sports and life.

Our Values

At Alliance FC, we believe in the holistic development of our players. Our coaching philosophy focuses on:

  • Humility: Encouraging players to stay grounded, respect their opponents, and assist those in need.

  • Hard Work: Instilling a strong work ethic, pushing players to give their best in every aspect, whether on the pitch or in their personal endeavors.

  • Team Before Self: Fostering a team-first mentality, where the collective success of the team is prioritised over individual accolades.

Our Unique Approach

Top-Down Guidance: Our coaching philosophy emphasizes guiding players through the learning process rather than providing nonstop instructions. By encouraging players to think critically and make their own decisions, we aim to create problem solvers instead of robots. This approach fosters independent thinking, enhances tactical awareness, and develops players who can adapt and excel in dynamic game situations.

Personal Development: At Alliance Football Club, we prioritise personal growth alongside football skills. We encourage our players to excel in all areas of life, including academics and social skills, fostering well-rounded individuals.

Strength and Conditioning (S&C) Sessions: Every Alliance player, regardless of age, gender, or ability, participates in Strength and Conditioning sessions. These sessions are designed to boost physical fitness, improve athletic performance, and minimise injury risks. Our comprehensive S&C programme ensures that each player develops the strength, agility, and endurance necessary to succeed both on and off the pitch.

Meet Our Team

Our coaching staff comprises highly qualified professionals with extensive experience and certifications, including UEFA coaching licenses and safeguarding certifications. Led by our founder Mehran Rowshan, who brings over 20 years of experience in sports and youth coaching, our team is committed to providing the highest level of football education.

Join Us

Alliance FC welcomes new members to be part of our vibrant community. Whether you're looking to develop your football skills, participate in international trips, or be part of our eco-friendly initiatives, we have a place for you. Explore our programmes and become a part of the Alliance family today.

Come for a trial