FOUNDER

Mehran Rowshan is a pioneering sports and life coach in Dubai. Specialising in coaching children, teenagers, and young adults, Mehran is a highly-trained and trusted professional with 15+ years of experience working in the field of sports and youth coaching.

Coaching Qualifications:

Football Psychology. The F.A

Coaching Children. The F.A

Soccer Camp Coach Course. The F.A

Player & Match Analysis. The F.A

Planning, Preparing & Evaluation Coaching. The F.A

UEFA “B” Coaching License. The F.A

International Coaching License. The F.A

Football Coaching Mentorship. Holland

Football Brain Training. Portugal
Pro License | Portugal

Health & Safety Level 3 UK

Pro-Course, Netherlands

Experiences:

Coach, Aston Villa, UK

Coach, Arsenal Soccer School Dubai

+5000 players coached

Developed and Designed more than 300 Unique football Drills

Chief Operating Officer

Jess is a UEFA A Licence Coach with international experience as an assistant coach to England’s WU15, WU16 and WU23 National Teams.

Jess has eight years of experience working in the England Women’s Talent Pathway, supporting the development of national team players and being responsible for finding and developing the next generation of ‘Future Lionesses’.

Coaching Qualifications:

UEFA A Licence

FA Youth Award

FA Developing The Developer

Effective Coaching in The Elite Female Game

Sport, Physical Education & Coaching Science BSc (Hons) - The University of Birmingham, UK

Experiences:

England Women's National Teams - U15, U16 & U23's Assistant Coach

FA Talent Technical Coach (North West & North East of England) - Supporting clubs such as; Manchester United, Manchester City, Liverpool, Everton, Blackburn Rovers, Sheffield United, Leeds United & Sunderland.

FA National Development Programme - Head Coach

Lead the strategic direction of The England Women's Talent Pathway & The Discover My Talent Campaign in the North East of England

Developing a High-Performing Culture within The England Women's Talent Pathway Team

Club Liaison

Daniella Filipovic’ has made a successful transition from international rugby to a prominent figure in football off the field. After a distinguished career in rugby, where she demonstrated exceptional skills and leadership on the biggest stage, Daniella pivoted to football, bringing her extensive experience and strategic acumen to new arenas.

Daniella has made significant contributions as a media professional, coming from a brand, sales and communication background. Her role in sports administration has involved streamlining operations and enhancing sales while supporting team logistics, coaching staff and athletes to achieve their best. Daniella's journey and passion or sports eflects her versatility and commitment to excellence, as she continues to make an impact across various facets of the sports industry.

Qualifications:

Kinesiology Practitioner

First Aid

Child Safeguarding

Concussion Management

Experiences:

Namibia National Rugby Team World Cup 2023 (France) Team Media Manager

Namibia National Rugby Team World Cup 2019 (Japan) Team Media Manager

International and National Tours and Tournaments (Africa & South America)

Management of Match Day Team Protocols

Sales & Public Relations

Brand Strategy, Campaign and Media Management

National Sports Team Management

Head of Boys

Jovan served as a youth phase coach at Crvena Zvezda Red Star Belgrade while collaborating with the Serbian Football Association to introduce football programs in schools.

Jovan's football journey spans Oman, Serbia, the Czech Republic, and Canada, where he made impactful contributions to football development initiatives.

Committed to continuous growth, he educates himself with the Scottish FA, reflecting his passion for excellence in football.

Head of Girls

Alena has over 10 years of experience both with national teams and in club football. She has worked at Stoke City, Nottingham Forest, and Derby County, where she has held roles such as First Team Manager and Technical Director.

Alena has vast experience developing and supporting female players and coaches within the England Talent Pathway, working diligently to ensure female players have access to opportunity and are exposed to the best possible experiences.

Coaching Qualifications:

UEFA A Licence

FA Talent Identification

FA Mentoring Adults

Experiences:

FA Technical Coach/ Elite Coach Mentor

Assistant Coach to England Women's National Teams

First Team Manager - Stoke City Women

Technical Director - Nottingham Forest RTC

U16 Head Coach - Derby County Regional Talent Club

Lead Coach

Combining a background in education, football, and professional play, Ebony joins us with a wealth of knowledge and a passionate driving force to provide the younger generation with tools to develop and grow them on and off the field. She strives to put female football at the forefront and empower young footballers to provide them with excellent opportunities.

Coaching Qualifications:

Bsc. Primary Education (5-11) with recommendations for QTS Degree

FA Level One

FA Level Two (UEFA C)

Level 3 Higher Sports Leadership Award

Safeguarding for children

First Aid Training

Disability Football Introduction

English FA Welfare Officers course

STRENGTH & CONDITIONING COACH

Dora has an extensive history of working in the sports industry, coaching girls and boys of all ages, with a focus on the long-term development of younger players, minimising athletic injuries, and teaching lifelong fitness and movement skills.

With expertise in performance training and athlete development, Dora focuses on creating customised training programmes that enhance strength, agility, and overall athletic performance. All of her programmes follow the “evidence based” model. She emphasises the importance of functional movement and injury prevention utilising a holistic approach to every athlete’s individual needs.

Coaching Qualifications:

Professional Bachelor of the Coaching Professional in Physical Conditioning of Athletes.

Experiences:

Sports-Laboratory Examiner - Sports Diagnostic Centre

Head of Strength and Conditioning & Girls U9 Head Coach - Coerver® Coaching Croatia Football Academy

Personal Trainer - Most Wanted Gym/Physical Fitness Center

Athletic Coach - Running Athletic School Trčaona

Strength and Conditioning Coach  - NK Maksimir Football Club

Lead Coach

Milad has over 7 years experience working at Chelsea Football Club as Head Coach of the Boys and Girls Development Centres.

Milad is passionate about developing the next generation of footballers and has a knack for identifying and nurturing talent, focusing not only on teaching technical skills, but also instilling a love for the game in players.

Milad's coaching philosophy emphasises creating a positive environment where players can thrive, learn, and grow both on and off the field.

Coaching Qualifications:

Physical and Sport Education BA (Hons) - St Mary’s University, UK

Football Education, Coaching and Development (FdSc) - St Mary’s University, UK

UEFA C Licence

FA Level 1 in Coaching Futsal

FA Level 1 in Talent ID

FA Primary Teachers Award

FA Safeguarding Children

Logistics

Club Admin

GIRLS PATHWAY LEAD COACH

Sophia Msetti, fondly referred to as "Matty", has over 7 years of experience in coaching football with both her national team, and various football academies and clubs. Verona Sports Academy, Simba Queens Sports Club, Argentina Football Academy to name a few.

Matty has a passion for football along with a real determination to transform a player's potential into visible improved performance, utilising her strategic mindset and leadership skills to develop female players through the realms of football.

Coaching Qualifications

CAF Diploma B Coaching Course

FIFA Grassroots Football Coaching Course

FIFA Women Football Coaching Course

Manchester City Young Leader Award

International Goalkeeper Coaching Course

First Aid Training

Experience

Head Coach - Tiger Football Academy

Assistant Coach - Argentina Football Academy

Head Coach - Romario Sports Academy

Head Coach - Verona Sports Academy

Assistant Coach - Simba Queens Sports Club

Professional Playing Career - Tanzania Women's National Team (Twiga Stars)