FOUNDER

Mehran Rowshan is a pioneering sports and life coach in Dubai. Specialising in coaching children, teenagers, and young adults, Mehran is a highly-trained and trusted professional with 15+ years of experience working in the field of sports and youth coaching.

Coaching Qualifications:

Football Psychology. The F.A

Coaching Children. The F.A

Soccer Camp Coach Course. The F.A

Player & Match Analysis. The F.A

Planning, Preparing & Evaluation Coaching. The F.A

UEFA “B” Coaching License. The F.A

International Coaching License. The F.A

Football Coaching Mentorship. Holland

Football Brain Training. Portugal
Pro License | Portugal

Health & Safety Level 3 UK

Pro-Course, Netherlands

Experiences:

Coach, Aston Villa, UK

Coach, Arsenal Soccer School Dubai

+5000 players coached

Developed and Designed more than 300 Unique football Drills

Chief Operating Officer

Jess is a UEFA A Licence Coach with international experience as an assistant coach to England’s WU15, WU16 and WU23 National Teams.

Jess has eight years of experience working in the England Women’s Talent Pathway, supporting the development of national team players and being responsible for finding and developing the next generation of ‘Future Lionesses’.

Coaching Qualifications:

UEFA A Licence

FA Youth Award

FA Developing The Developer

Effective Coaching in The Elite Female Game

Sport, Physical Education & Coaching Science BSc (Hons) - The University of Birmingham, UK

Experiences:

England Women's National Teams - U15, U16 & U23's Assistant Coach

FA Talent Technical Coach (North West & North East of England) - Supporting clubs such as; Manchester United, Manchester City, Liverpool, Everton, Blackburn Rovers, Sheffield United, Leeds United & Sunderland.

FA National Development Programme - Head Coach

Lead the strategic direction of The England Women's Talent Pathway & The Discover My Talent Campaign in the North East of England

Developing a High-Performing Culture within The England Women's Talent Pathway Team

Head of Girls

Alena has over 10 years of experience both with national teams and in club football. She has worked at Stoke City, Nottingham Forest, and Derby County, where she has held roles such as First Team Manager and Technical Director.

Alena has vast experience developing and supporting female players and coaches within the England Talent Pathway, working diligently to ensure female players have access to opportunity and are exposed to the best possible experiences.

Coaching Qualifications:

UEFA A Licence

FA Talent Identification

FA Mentoring Adults

Experiences:

FA Technical Coach/ Elite Coach Mentor

Assistant Coach to England Women's National Teams

First Team Manager - Stoke City Women

Technical Director - Nottingham Forest RTC

U16 Head Coach - Derby County Regional Talent Club

Lead Coach

Combining a background in education, football, and professional play, Ebony joins us with a wealth of knowledge and a passionate driving force to provide the younger generation with tools to develop and grow them on and off the field. She strives to put female football at the forefront and empower young footballers to provide them with excellent opportunities.

Coaching Qualifications:

Bsc. Primary Education (5-11) with recommendations for QTS Degree

FA Level One

FA Level Two (UEFA C)

Level 3 Higher Sports Leadership Award

Safeguarding for children

First Aid Training

Disability Football Introduction

English FA Welfare Officers course

Lead Coach

Milad has over 7 years experience working at Chelsea Football Club as Head Coach of the Boys and Girls Development Centres.

Milad is passionate about developing the next generation of footballers and has a knack for identifying and nurturing talent, focusing not only on teaching technical skills, but also instilling a love for the game in players.

Milad's coaching philosophy emphasises creating a positive environment where players can thrive, learn, and grow both on and off the field.

Coaching Qualifications:

Physical and Sport Education BA (Hons) - St Mary’s University, UK

Football Education, Coaching and Development (FdSc) - St Mary’s University, UK

UEFA C Licence

FA Level 1 in Coaching Futsal

FA Level 1 in Talent ID

FA Primary Teachers Award

FA Safeguarding Children

Lead Coach

Manuel began his coaching journey in 2010, working with several teams in Italy and from 2018 to 2021 he served as a coach for the Italian Football Federation, working in the “Territorial Development Centres” programme for Italian youth football.

In 2021, he started his international career, coaching in Finland with FC Viikingit Helsinki, and then, from 2023 to 2025, in Australia, where he worked with the Empoli Academy and Atalanta Academy in Sydney, as well as working as an assistant coach for several teams in the National Premier Leagues (NPL).

In February 2025, Manuel arrived in Dubai to bring his experience and skills to Alliance FC, contributing to the club's growth and helping develop young players, leveraging his expertise gained over 15 years in the industry.

Coaching Qualifications:

Bachelor’s Degree in Sports Science

UEFA B Licence

Club Admin

GIRLS PATHWAY LEAD COACH

Sophia Msetti, fondly referred to as "Matty", has over 7 years of experience in coaching football with both her national team, and various football academies and clubs. Verona Sports Academy, Simba Queens Sports Club, Argentina Football Academy to name a few.

Matty has a passion for football along with a real determination to transform a player's potential into visible improved performance, utilising her strategic mindset and leadership skills to develop female players through the realms of football.

Coaching Qualifications

CAF Diploma B Coaching Course

FIFA Grassroots Football Coaching Course

FIFA Women Football Coaching Course

Manchester City Young Leader Award

International Goalkeeper Coaching Course

First Aid Training

Experience

Head Coach - Tiger Football Academy

Assistant Coach - Argentina Football Academy

Head Coach - Romario Sports Academy

Head Coach - Verona Sports Academy

Assistant Coach - Simba Queens Sports Club

Professional Playing Career - Tanzania Women's National Team (Twiga Stars)