The Art Of Coaching

Football coaching can be exquisite but at the same time a challenging job. What makes a coach qualified? is it having a piece of paper called a “certificate”? accumulation of experience? or the nationality of a coach?.

Football is an art and truly a majestic one! The most important part of Football coaching is having the right state of mind and being patient with every single player.

A football coach needs to be in control but at the same time, he/she must always be his player’s godfather & best friend. Football development is directly connected to the character development of a player hence a football coach will only be able to build a better footballer if he/she can develop that individual as a person in first place.

We’re extremely selective about hiring coaches as we believe the most important element of any education is the coaches/teacher.

Our Coaches

We are very selective when it comes to recruitment.
Coaches are the most influential people who deal with kids every day. 

All of our coaches 

  • Hold UEFA Coaching License
  • Have minimum 5 years experience
  • Hold Protection & Safeguarding Certificate
  • Are First Aid & AED Trained
  • Go through background police checks
  • Are open to learning everyday
Girls Football Dubai 7
What a teacher is, is more important than what he/she teaches.​

Football Coach

Meet the team


Mehran played for a couple of youth teams before going through two major injuries that stopped him from playing football. Since becoming a professional coach he has contributed to football development of more than 5000 players in different age groups. He believes in expressive developmental methods, which allow raw talents to grow into unique & eloquent footballers.

  • Coaching Qualifications
  • Football Psychology. The F.A. England 2006​
  • Coaching Children. The F.A. England 2006
  • Soccer Camp Coach Course. The F.A. England 2006
  • Player & Match Analysis. The F.A England 2006
  • Planning, Preparing & Evaluation Coaching. The F.A. England 2006
  • UEFA “B” Coaching License. The F.A. England 2007
  • International Coaching License. The F.A. England 2007
  • Football Coaching Mentorship. Holland 2018
  • Football Brain Training. Portugal 2019
  • Experience & Milestones
  • Coach, Aston Villa, UK 2003-2007
  • Coach, Arsenal Soccer School, Dubai 2009-2015
  • +5000 players coached aged 4-20 years old
  • More than 2000 sessions coached
  • Player & Match Analysis. The F.A England 2006
  • Developed and Designed more than 300 Unique football Drills

Sarah Jones


Sarah is a qualified coach with a wealth of knowledge & expertise in dealing with young individuals. She has worked in the United Kingdom, S.Korea & United States.

  • Coaching Qualifications & Experience
  • Post Graduate in Physical Education | Leeds
  • Weaver Academy, Northamptonshire
  • UK International Soccer (UKIS)
  • Level 2 Coaching | English FA
  • Level 1 Coaching | English FA

Danny O’Reilly

Coach, Nutritionist & Conditioning Coach

Danny completed his Undergraduate degree in Sports Science in the UK. He has obtained a Masters in Exercise and Nutrition and a Higher Diploma in Physical Education. Danny has continued to attain his UEFA coaching badges from Football Association of Ireland and has experiences coaching in America, Brazil, Canada and Liverpool Football Club.

James Roberts


James is a qualified football coach from Liverpool, UK. He has coached for several years, across various ages and in numerous places. His coaching experiences consist of working in the UK, USA and UAE. Additionally, He has also taught and coached within a high-security penitentiary in the United Kingdom.

  • Coaching Qualifications & Experience
  • Coaching badges from the English Football Association.
  • Sport and Education degree from Liverpool Hope University, UK

Edu Darlington


Edu is a qualified coach who’s registered with FIFA. He believes in developing footballers who can play a fluid collective game.  

Yenny Dejene


Yenny is a former professional footballer who has obtained his UEFA coaching badges from The F.A. England. Having coached players aged 4 to 18 year old, he has extensive coaching experiences in UAE & United States.  Yenny has worked with Arsenal Soccer Schools Dubai and a few soccer academies in the United States.

Ross O'Toole


Ross Otoole is a professional football coach from Ireland. 
Ross’s speciality is helping younger kids build the technical foundation required to become a footballer. Ross holds a BSC in Physical Education.

Frederic Roux

Goalkeeper Coach

Frederic Roux is a former French goalkeeper. His previous clubs include AS Nancy Lorraine, LB Chateauroux, FC Girondins de Bordeaux, where he won the Coupe de la Ligue in 2002, and AC Ajaccio.

Ondřej Piškula

Football Coach

UEFA A license coach

Milad Fakurian

Visual Identity Designer

Milad is in charge of our Visual Identity.