Alliance FC Welcomes Alena Moulton as Head of Girls Football

Alliance Football Club is thrilled to announce the appointment of Alena Moulton as the new Head of Girls Football. Bringing a wealth of experience and expertise, Alena joins us from notable positions at Nottingham Forest and Stoke City, where she served as First Team Manager and Technical Director.

Alena's arrival marks a significant milestone in our commitment to advancing our girls' football programme. Her deep understanding of the game and her proven track record in developing female players and coaches within the England Talent Pathway align perfectly with our club's vision and values.


Finding the right person for the job is critical, especially after Jess Simnett’s fantastic work and her promotion to COO. With Alena Moulton, we are confident we have found someone exceptional who will not only continue our legacy but also bring fresh perspectives and leadership to our girls’ football programme.
— Mehran Rowshan

“Finding the right person for the job is critical, especially after Jess Simnett's fantastic work and her promotion to COO. With Alena Moulton, we are confident we have found someone exceptional who will not only continue our legacy but also bring fresh perspectives and leadership to our girls' football programme.”

Mehran Rowshan | Founder

Under her guidance, we aim to provide an enriched environment where young athletes can thrive both on and off the pitch. Alena's approach to coaching emphasizes not just technical skills but also the personal development of each player, ensuring they grow as individuals and as part of a team.

We are confident that Alena's leadership will inspire and propel our girls' programme to new heights, fostering a culture of excellence and inclusivity. Her expertise will be instrumental in nurturing the next generation of talented footballers.



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